E2E encryption and targeted ads? What’s up WhatsApp?

Find another messenger

Everybody’s favorite messenger and the cash cow Facebook has been fattening since 2016, WhatsApp, will show targeting advertising to its 1.5 billion users . This update will likely arrive in early 2019 with the ads appearing in users’ status sections. According to the messenger giant it’s going to be a great place for businesses to communicate directly to consumers.

WhatsApp has been around since 2009 and initially users paid a fee of 99 cents per year. Data harvesting experts, Facebook, saw great worth in the popular messaging app and forked out $19 bn to purchase it in 2014. Two years later, it was made free of charge and the user base grew and grew. It was long promised that it would remain ad free too, but what would possibly be in it for Zuck and co then? 

Facebook makes most of its mountain of money from advertising so it was always a matter of 'when' not 'if' it would dip its ad hawk hands into the lucrative piece of pie that is WhatsApp.

But WhatsApp claims to feature end-to-end encryption, so it begs the question; how will it collect the necessary user data for targeted advertising? Targeted advertising has raised suspicions in several quarters given Facebook’s dismal record of adhering to user’s privacy. WhatsApp’s encryption method is believed to be at risk of being compromised as Facebook in its quest to gather user info to allow for targeted advertising. Maybe this dilemma that led to WhatsApp co-founders Jan Koum and Brian Acton quitting Facebook earlier this year?

One thing Facebook has proven time and time again, it is the world’s leading expert on snooping and it will gather any information it can—and it can gather A LOT—in order to get targeted ads to your eyeballs. Now they’re moving their ad model to WhatsApp. If you find it at all creepy, or if you just find ads annoying, there are  alternatives.

get2Clouds includes a cost free AND ad free messenger. It is also a large file transfer and cloud sync where every action is encrypted. Download it now for Windows, iOS,  or Android and say goodbye to data snatchers.